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Video
In this video, Prof. Mark Hampton share his view on why we need to care about other historians' ideas? Why don't we just finding facts.
- Keywords:
- Communication in the humanities Humanities -- Research History -- Research
- Resource Type:
- Video
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Others
Universal Beijing Resort, the fifth Universal Studios theme park globally, has embarked on a cross-border cooperation with Honor of Kings, a popular Chinese video game. With its extensive influence and user base, Honor of Kings presents a unique opportunity for cultural integration and brand influence at the resort. The marketing strategy centers around creating an immersive interactive experience by blending international theme park elements with local Chinese IP. Themed activities, including a hero parade and meet-and-greet events, along with exclusive merchandise and food offerings, aim to provide visitors with a culturally rich experience. This collaboration has attracted a wider audience, generated positive feedback, and garnered significant social media attention. However, maintaining cultural integration and staying ahead of competing local IP collaborations pose ongoing challenges. The resort must continue to innovate, adapt to visitor preferences, and deliver an extraordinary experience to sustain its competitive advantage in the Chinese-themed park market.
- Subjects:
- Marketing and Hotel, Travel and Tourism
- Keywords:
- Amusement parks -- China -- Beijing Amusement parks -- Marketing
- Resource Type:
- Others
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Video
In this video, it covers the topic of (1).2D layered transition metal dichalcogenides; (2) Theoretical study on opto-electronic properties of 2D materials; and (3) Molecularly thin 2D quantum ruddlesden-popper perovskites.FAST is organizing the Research at FAST Seminar Series 2021/22 in the coming months to explore collaboration opportunities within PolyU community. The series also serve as a platform for colleagues to get to know FAST researchers.
- Subjects:
- Electronic Engineering and Materials Science
- Keywords:
- Two-dimensional materials Quantum chemistry
- Resource Type:
- Video
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Others
The Westin Xiamen Hotel and Sen Ran Camping joined forces to offer a unique health journey that combines the luxury comfort of the hotel with the natural beauty of camping. The co-branded offering provides all-inclusive packages tailored to themes such as parent-child relationships, health, and team building. Guests can enjoy customized experiences, including romantic dates in nature and road trip camping with themed rentals. The collaboration has resulted in comprehensive experiences for families, travelers, and fitness enthusiasts, showcasing the best of Westin's services. Despite positive outcomes, there is a need for refinement in safety measures, food transportation, and catering to specific dietary requests for different age groups.
- Subjects:
- Marketing and Hotel, Travel and Tourism
- Keywords:
- Hotels -- Marketing Hospitality industry -- Marketing
- Resource Type:
- Others
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Others
The promotion of Sichuan Chengdu Qingxia Mountain Residence focused on digital marketing and utilized the 4I theory - Interesting, Interests, Interaction, and Individuality. Located in the international tourism resort of Qingcheng Mountain, the residence offered unique scenery and cultural attractions. The marketing strategy showcased the peculiar design of the products and aimed to spur the interest of potential customers through a combination of scenery, customers, and products. Visitors were encouraged to share their experiences on platforms like TikTok, Weibo, and Little Red Book, and were provided with incentives to increase visibility. Collaborations with key opinion leaders (KOLs) enriched the content. The outcomes included increased popularity, higher sales, and repeat customers. Challenges included maintaining the momentum of digital marketing and sustaining customer interest.
- Subjects:
- Marketing and Hotel, Travel and Tourism
- Keywords:
- Guesthouses Social media Bed breakfast accommodations -- Marketing Lodging-house Hospitality industry -- Marketing
- Resource Type:
- Others
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Others
Sheraton Grand Hangzhou Binjiang Hotel has joined hands with Tesla, the leading global luxury electric car manufacturer, to provide convenient charging stations and personalized experiences for Tesla owners. The aim is to attract more guests and enhance online exposure. With a focus on luxury travel and innovative experiences, the collaboration targets Tesla owners and potential customers. The marketing strategy includes the installation of additional Tesla destination charging stations, complimentary charging for guests, and customized Tesla-themed afternoon tea. Promotion is carried out on Tesla's app, social media platforms, and travel websites. The collaboration has successfully increased brand awareness, generated additional revenue, expanded the customer base, and positioned the hotel as a leader in the luxury travel industry. Upholding the quality and novelty of customized experiences while ensuring the safety of charging stations present ongoing challenges. The hotel must continue to innovate, meet changing consumer preferences, and prioritize the security of its charging infrastructure. Striving to offer personalized and innovative experiences, Sheraton Grand Hangzhou Binjiang Hotel can maintain its competitive advantage.
- Subjects:
- Marketing and Hotel, Travel and Tourism
- Keywords:
- Hotels -- Marketing Target marketing Hospitality industry -- Marketing
- Resource Type:
- Others
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MOOC
This course is about resonating with your experience and meaningfully engaging patients to make good decisions and to address the significance of interprofessional collaborations in health care. Service users’ experience and views across all points on health promotion, management and support services are crucial to developing optimal health care practice. Join Prof Elwynis a leader committed in Shared Decision Making (SDM) practice and research to promote high quality decision making. Taking into account the best scientific evidence available, he will explain to you how this collaborative process and the use of decision-aids help eliciting patients’ beliefs and integrating patient preferences and priorities to treatment options after thorough considerations of the trade-offs. Together, we are oriented to the interprofessional collaborative initiative that synergizes the strengths among health care allies toachieve optimal clinical practice and health outcomes. Renowned experts in various health care fields share their first hand experiences, eliciting profound insights and wisdoms about interprofessional collaborations. This is aspirational in learning to reflect, decipher, interpret and construct ways in enhancing effective coordination of care to meet health needs. Making sense of the SDM and IPC concepts and recognizing the available evidences and resources is crucial to enabling good team dynamics. Using a docu-drama, it takes you through a patient’s journey having a stroke due to his hidden assumptions in receiving treatment to atrial fibrillation (an abnormal heart rhythm). His attitude and struggles point to a challenging recovery process. Contemplate on how SDM and IPC could step in at different stages to improve health outcomes. Identifying gaps in the existing scientific evidence and services will help you to pursue influential strategies and design innovative programs or products to attain better outcomes. Your understanding and participation in this course will create positive impact over time in advancing the present health system to deliver the best possible outcomes to various stakeholders. We are excited to see your passion in affecting health decisions and determination in accomplishing excellent care delivery. Get connected with a global community of learners and simply enjoy gaining new ideas about making a difference in health care.
- Subjects:
- Health Sciences
- Keywords:
- Patient participation Clinical medicine -- Decision making Medical care -- Decision making
- Resource Type:
- MOOC
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Video
【PolyU 85th Anniversary Interview Series】 Dr Marjorie Yang was the first female Council Chairman of PolyU. During her tenure, she actively promoted the translation of research into practical solutions and collaborations between PolyU and industry partners. In this interview, Dr Yang shares a heart-touching experience during her tenure and her efforts in driving sustainability.
【理大八十五周年訪談系列】楊敏德博士是第一位女士出任理大校董會主席。她任內積極推動大學將科研成果轉化為應用，重視大學與業界伙伴的合作。在訪談中，楊博士回顧了在任期間一次感動的經歷，以及她在推動實踐可持續發展所作的努力。
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Video
The seminar defines as Open Science practices and processes in all scientific disciplines that foster participation and collaboration, accessibility and reuse, transparency and verifiability in science. This is linked to the use and promotion of an open web and the provision of infrastructures for scholarly research, teaching and learning. Open Science also promotes sustainable impact, both transdisciplinary in the science system as well as in politics, business, culture, and public life. Open Science is rooted in the tradition of established principles of good scientific practice. The goal is to critically reflect traditional scientific culture and to transfer it into the present era of linked-up research. Based upon experiences made in the EduArc project, the talk will place the emphasis on open educational resources and challenges to fully integrate them into teaching practices at universities.
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Video
In this video, a group of students comes to a librarian’s office to enquire about how to manage their references.They scheduled an appointment with Ms. Janet Lee, a Research Support Librarian to learn about citation management.
- Subjects:
- Statistics and Research Methods
- Keywords:
- Report writing Citation of electronic information resources Bibliographical citations -- Computer programs Technical writing
- Resource Type:
- Video